Homecourt, Courtney Cox’s home and personal fragrance brand, has raised a $8 million Series A round led by Cult Capital. 

The funding will accelerate brand awareness, expand the team, and strengthen infrastructure to support continued growth.

Sarah Jahnke, Co-founder and CEO, said, 

“With less than 5 full-time employees, we’ve doubled the business every year and built a cult brand that’s defining a new category in the beauty industry.  This fundraise gives us the resources to accelerate our impact and scale our category leadership.”

Homecourt has quickly built a cult following since its launch in 2022, expanding from homecare into new categories, including body and laundry.

The brand has widened its distribution channels from DTC to over 300 locations across the U.S., including Nordstrom, Blue Mercury, and Revolve. 

Courtney Cox, Founder of Homecourt, commented,

“I am unbelievably excited to take this business to the next level. Homecourt is my greatest passion, and bringing on a strategic investment partner like Cult means we can become the global household name I know we can be.”

Cult Capital brings deep expertise in scaling consumer brands, and a proven track record in beauty with a portfolio that includes Supergoop!, Lawless Beauty, and Act+Acre. 

With the close of its second fund, Cult continues its focus on backing the rare and remarkable few brands redefining their categories. 

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